Britain’s Debenhams shows diversity by using non-traditional models to promote its fashion collections. The department store won an award last year for similar efforts.
On the Debenhams blog they announce:
“Here at Debenhams we believe that anyone can look fabulous in our range – which is why we’ve decided to break with convention…
By becoming the first high street retailer in the UK to promote its latest fashion collections by using models in a diverse variety of ages, sizes and looks – the imagery in our “High Summer Look Book” turns its back on the industry norm of young thin models.
Featuring an amputee, three models over 40 (including one nearing 70), a Paralympian athlete and not forgetting our swimwear shot with a size 18 model to celebrate curvelicious women.”
Check out more photos here.